First off, I’d like to apologize for not blogging for over a month! In the same breath, I also want to thank those of you who take the time out to read my rantings since I’ve noticed a significant drop off in the daily traffic to my site.
Next, I’d like to announce that the earlier work I spoke about in the “Build It” blog entry was a smashing success! The advertising team from Bozzuto put together an incredible ad that was published in the 17 September issue of Fashion Washington, which is a new insert being delivered with the Washington Post on select days. The ad was simply amazing, it took up half a page on quality glossy stock and the colors from the images came out incredibly well.
That morning I walked to my usual bus stop off of Columbia andKalorama only to find that I didn’t have any change on me to pick up a paper.I noticed a regular at the same stop had a paper, and like a goon I stood over his shoulder anxiously waiting to see if he stumbled across the ad. After about 20 minutes (Iâ€™m not kidding here) he eventually turned to me and said â€œwould you like this paper?â€ A bit taken aback I said, â€œof course!â€ and explained why I was so intent on reading his copy. We got to talking and it turns out heâ€™s a defense contractor too and used to shoot film casually; weâ€™ve been acquaintances ever since.
Right around that same time I got another call fromBozzuto asking if I would like to shoot the Arbors apartment complex in Fair Lakes, VA, which I quickly replied yes! Before we agreed to a price, myPOC cautioned me that this was going to be a more “complex” shoot, and he was dead on. Garden style apartments are laid out just as the name says;detached, scattered, and usually not more than a few stories, which makes it very difficult to find flattering angles. Traditionally, these apartments would be a dream to shoot because they are shorter and donâ€™t induce a lot of visual distortion.But who likes traditional?!?
Over an eight hour period I was able to break out some great shots of the exterior. Since the leaves just started to fall, I had to do some extensive clone stamping to clean up some of the exterior shots; lesson learned – try to shoot in summer! It wasn’t really a big deal and it gave me a chance to flex some newPhotoshop skills. Also, the complex was populated with residents and I had to compensate by excluding their cars and deck furniture in certain shots. Fortunately for me, the interior model was furnished with Ethan Allen furniture which made my job exponentially easier when I transitioned to the interior shots.
I was very pleased with the final product and theBozzuto team came back with a big thumbs up after I submitted to them last week.
Thanks for checking back in with the blog/site and I promise to make this a regular occurrence from now on!
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